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by Steve McClellan
Toshiba International Corp., a Houston-based unit that is part of Japan's global electronics giant, has awarded ad shop Shelton Group the marketing services account … Read the whole story
COMMENTARY
by Roger C. Wood
2012 promises to be the most tumultuous year ever in TV media buying as digital video gives advertisers more choices and TV networks more … Read the whole story
by Wayne Friedman
For the second time since its launch in 2007, NBCUniversal's "Green is Universal" has landed a major consumer sponsor to support its environmentally conscious … Read the whole story
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by Mark Walsh
The spread of mobile technology has been a boon for news consumption, bolstering the appeal of traditional news brands and even expanding long-form journalism. … Read the whole story
by Steve McClellan
In the social media age, where word of a company can spread instantaneously over the Internet, many firms have reevaluated their PR efforts. A … Read the whole story
by Erik Sass
Urban broadcaster Radio One had "an awful fourth quarter," according to CEO and president Alfred Liggins III, who confessed that the company's poor performance … Read the whole story
by Wayne Friedman
With CBS in NCAA Men's Basketball Tournament mode -- airing the first big night of the event on Thursday -- some networks expected the … Read the whole story
by David Goetzl
The Sportsman Channel -- part of InterMedia Partners along with GMC -- has distribution in over 30 million homes, a benchmark many networks use … Read the whole story
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by David Goetzl
ESPN's Hispanic-targeted network and leading Spanish-language newspaper publisher impreMedia have signed a deal involving content sharing and cross-promotional initiatives. Read the whole story