P&G Backs NBC's Green Efforts


For the second time since its launch in 2007, NBCUniversal’s “Green is Universal” has landed a major consumer sponsor to support its environmentally conscious activities.

Procter & Gamble’s ongoing “Future Friendly” eco-effort will partner with NBC’s “Green is Universal” eco-initiative. The marketing effort starts March 19 and runs through “Earth Week” –- April 15 through 22.

It will also promote P&G products, including washing detergent Tide Coldwater, dishwasher machine soap Cascade, and shampoo-product Pantene.

The campaign will run across the NBC TV Network, Bravo, The Weather Channel, iVillage, NBC.com, DailyCandy, and Bravotv.com.



Much of the focus will be on three PSA-style TV vignettes featuring NBC talent. One P&G spot features NBC syndicated magazine show “Access Hollywood”’s host Billy Bush and his daughter, who described what she’d do with the savings of 2,000 gallons of water a year -- all from shutting off the faucet while brushing her teeth.  

The spot ends with a tag for P&G’s “Future Friendly” joined with another tag to buy Cascade at Target stories. A “Green Is Universal” title slate follows this.

Another spot talks about how there are savings to be made with washing in cold water, which uses less electricity. This features Stephanie Abrams of The Weather Channel. The third spot focuses recycling plastics, which links up with P&G’s shampoo brand Pantene.

NBC’s “Green Is Universal” campaign started up in 2007. Subaru of America had a sponsorship with “Green Is Universal” in 2008 centering around three 40-second vignettes.

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