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by Steve McClellan
Prompted by technology platform partners and clients, as well as a marketplace melding of search and social media, global search agency Resolution Media has … Read the whole story
by Wayne Friedman
GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new … Read the whole story
by Steve McClellan
Euan Jarvie, COO MediaCom U.S., is shifting to a similar role for the agency's Europe, Middle East and Africa region, the firm said. Jarvie … Read the whole story
by Steve McClellan
The National Geographic Channels has awarded its U.S. media account to Mediahub, the media planning and buying unit of ad shop Mullen, after a … Read the whole story
by Erik Sass
One of the nation's largest coupon publishers, News America Marketing, has created a free iPad app for couponing called SmartSource Xpress. The iPad app … Read the whole story
by Wayne Friedman
For the first time in more than a decade, TV network news climbed -- a hike of 4.5% on average or 972,700 in 2011 … Read the whole story
by David Goetzl
As Time Warner Cable is set to launch an all-Spanish language regional sports network (RSN) in Los Angeles, Fox is moving in that direction, … Read the whole story
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by Wayne Friedman
Recent estimates are that federal agencies cut advertising services by 20% in the most recent reportable period, fiscal year 2010, versus the previous year. … Read the whole story
by David Goetzl
Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based … Read the whole story