-
by Joe Mandese
LAGUNA NIGUEL, CA -- In a surprising development, Association of National Advertisers chief Bob Liodice used his opening remarks Monday morning at the ANA's … Read the whole story
by Steve McClellan
Sasha Savic, who joined MediaCom USA in April as CEO, is quickly putting his stamp on the agency. The WPP shop is merging its … Read the whole story
-
by Joe Mandese
LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ad industry's central entity for coordinating and executing the main components of Madison … Read the whole story
by Steve McClellan
WPP innovations unit GroupM Next has hired Patrick Monteleone to the new post of director research and insights. Monteleone will work closely with GroupM … Read the whole story
-
by Joe Mandese
The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods … Read the whole story
-
by Wayne Friedman
Local digital media revenues will climb at a modest double-digit rate this year -- with online video and mobile search two of the biggest … Read the whole story
-
by Joe Mandese
LAGUNA NIGUEL, CA - If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion … Read the whole story
by Wayne Friedman
A mid-July Sunday night brought back the long-awaited return of AMC's "Breaking Bad" to higher levels in season five versus the previous year. The … Read the whole story
by Erik Sass
Gannett Co. revealed that total revenues declined 2.1% to $1.3 billion in the second quarter of 2012. This was due entirely to declines in … Read the whole story
by Erik Sass
Emmis Communications saw total revenues slip 7% from the second quarter of 2011 to $56.8 million in the second quarter of 2012, per the … Read the whole story
-
by David Goetzl
A Maine U.S. senator has written a rather benign letter to the heads of Time Warner Cable and the Hearst station group encouraging them … Read the whole story
by Gavin O'Malley
Firming up its social strategy, Meredith Xcelerated Marketing has officially named Jack Macleod as SVP and general manager of its Social Practice. Meredith Corp.'s … Read the whole story