A Wall Street firm noted that U.S. ad spending in the April-June period was below the first quarter, suggesting that the ad market had … Read the whole story
Connected TVs are growing -- 30% of Internet-connected households have some form. And connected TV consumers prefer ad-supported content to paid, ad-free content. Read the whole story
Rep. Todd Akin released a new TV ad today apologizing for his comments over the weekend in which he used the term "legitimate rape," … Read the whole story
John Ross, the retail expert who founded Mediabrands' Shopper Sciences practice two years ago, has left the agency to become EVP of data management … Read the whole story
The Outdoor Channel has added one of two senior executives it plans to hire this fall. Fuel TV Senior Vice President Lorey Zlotnick takes … Read the whole story
ABC is making a major late-night shift with "Jimmy Kimmel Live" swapping the time slots with ABC News "Nightline" -- a move that looks … Read the whole story
While digital billboards have run into opposition in other parts of the country, in St. Petersburg the plan is actually being presented as a … Read the whole story
Gannett Co. is acquiring social-media marketing firm Blinq Media to help build out its digital marketing services for brands and agencies. New York-based Blinq … Read the whole story
With three months to go until the U.S. presidential elections, political ad spending has already exceeded $500 million, as political candidates rush to target … Read the whole story
As the trend toward greater consumer control and interaction around messages grows, the number of social contexts increase. Many of the established practices that … Read the whole story