by Wayne Friedman
Just weeks before the new TV season is about to begin, broadcast and cable networks alike are looking to reverse some major declining programming … Read the whole story
by David Goetzl
Nielsen research found "audience-appropriate humor" is one of five "common characteristics" that yield successful TV spots based on viewer "memorability." So is relatability. Read the whole story
by Steve McClellan
Last month, New Delhi Television sued WPP and Nielsen in a New York Court, alleging the duo's ratings system in India wa corrupt. Now … Read the whole story
by David Goetzl
As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS will benefit. A cornerstone of the alliance is the sponsorship of the new … Read the whole story
by Erik Sass
Using dramatic scenes from "Glee," Fox and the Ad Council are illustrating the risks of texting while driving to teens nationwide with a new … Read the whole story
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by Wayne Friedman
Hallmark Channel just unveiled a new tagline and brand image: "The Heart of TV." Its first in three years. Read the whole story
by Steve McClellan
GroupM, the WPP media oversight arm, has created the role of chief digital investment officer for its North American operations and has named digital … Read the whole story
by Mark Walsh
Pinterest may be the darling of the social media world, but it has not been widely embraced by agencies. A new survey by the … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Social TV -- in all it's forms -- is on a roll. More apps, more cross-platform promotion and apparently, more engagement. Read the whole story