by Steve McClellan
Movie and TV studio Lionsgate has put its media agency account into review. Annual ad spending on the account -- which includes Summit Entertainment, … Read the whole story
by Steve McClellan
While China still has one of the world's faster-growing ad economies, WPP's GroupM now reports it won't be growing as quickly this year as … Read the whole story
by David Goetzl
Van Wagner, the out-of-home advertising company, will be flying more. With a fleet of some 30 planes that pull banners over beaches and race … Read the whole story
by Erik Sass
One of the nation's biggest newspapers is getting a comprehensive makeover, as USA Today prepares to relaunch its print edition, Web site and mobile … Read the whole story
by Steve McClellan
4As CEO Nancy Hill is upset about her failed efforts to recruit female industry members for organization panels in relation to men. Despite her … Read the whole story
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by Joe Mandese
A.H. Belo Corp.'s "The Dallas Morning News" is the latest traditional publisher to diversify into advertising and marketing services, unveiling a deal this morning … Read the whole story
by Erik Sass
Apple is reportedly planning to launch a digital radio service to compete with Pandora, including customized listening and on-demand options. The tech giant is … Read the whole story
by David Goetzl
ESPN said Chris Berman has re-upped in a deal that will keep him at ESPN through about 2019, when the network will turn 40. … Read the whole story
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by Wayne Friedman
Major broadcast TV events continued to get the biggest viewership -- and social media chatter, although the numbers are a fraction of its big-screen … Read the whole story
by David Goetzl
Looking to generate subscribers for its "NFL Sunday Ticket," DirecTV is serving as the exclusive sponsor of the new Sports On Earth site for … Read the whole story
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by David Goetzl
With the opportunity for statewide reach, regional sports networks feel they offer political candidates an enticing playing field and are making a bid for … Read the whole story
by Wayne Friedman
The biggest buzz for the upcoming fall season shows have CBS' "Vegas," CW's "Beauty & the Beast" and NBC's "Animal Practice" getting high marks. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This week 'USA Today' celebrates its 30th anniversary -- and I was there on Day One. I was the advertising and marketing columnist and … Read the whole story