by Steve McClellan
Pivotal Research reports that globally, WPP, Omnicom, Publicis, Interpublic and Havas grew organically by just 3.1%, down from the 4.2% that the companies achieved … Read the whole story
-
by Steve McClellan
U.S. ad spending growth nearly stalled in the second quarter of 2012, climbing less than 1% to $34 billion, according to a new Kantar … Read the whole story
by Wayne Friedman
TV ad spending climbed over 4% versus the second quarter of 2011 and is still outpacing other media. Kantar Media says all TV advertising … Read the whole story
-
by Erik Sass
The "Dallas Morning News," which is owned by A.H. Belo, has partnered with Slingshot LLC to launch a new social content marketing company, Speakeasy, … Read the whole story
by Wayne Friedman
Despite growing use of mobile devices, one Wall Street media analyst believes total kids' viewing continues to climb on traditional TV. But that hasn't … Read the whole story
-
by David Goetzl
Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiece" series, which has been reinvigorated by the success of "Downton Abbey." Lauren's … Read the whole story
by Laurie Sullivan
Omnicom Media Group's Resolution Media this week will launch Content Continuum, an interest-driven content marketing business unit. The concept not only makes search engine … Read the whole story
COMMENTARY
by Joseph Jaffe
Nike is the marketer/brand of the decade, if not the millennium. With Fuelband, it has taken yet another effortless stride from being all about … Read the whole story