January 25, 2023
Tuesday, September 11, 2012
Pivotal Research reports that globally, WPP, Omnicom, Publicis, Interpublic and Havas grew organically by just 3.1%, down from the 4.2% that the companies achieved … Read the whole story
U.S. ad spending growth nearly stalled in the second quarter of 2012, climbing less than 1% to $34 billion, according to a new Kantar … Read the whole story
TV ad spending climbed over 4% versus the second quarter of 2011 and is still outpacing other media. Kantar Media says all TV advertising … Read the whole story
The "Dallas Morning News," which is owned by A.H. Belo, has partnered with Slingshot LLC to launch a new social content marketing company, Speakeasy, … Read the whole story
Despite growing use of mobile devices, one Wall Street media analyst believes total kids' viewing continues to climb on traditional TV. But that hasn't … Read the whole story
Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiece" series, which has been reinvigorated by the success of "Downton Abbey." Lauren's … Read the whole story
Omnicom Media Group's Resolution Media this week will launch Content Continuum, an interest-driven content marketing business unit. The concept not only makes search engine … Read the whole story
- COMMENTARY
Nike is the marketer/brand of the decade, if not the millennium. With Fuelband, it has taken yet another effortless stride from being all about … Read the whole story
