by David Goetzl
A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out-of-home advertising, as they offer an opportunity for two-way communication that … Read the whole story
by Wayne Friedman
Of all those who own tablets, fully 40% of men and women use them at least once during the day while watching TV. An … Read the whole story
by David Goetzl
A top Gap marketing executive said the company made a renewed push into out-of-home advertising in 2012, partly to increase business in top markets … Read the whole story
by Erik Sass
'The Washington Post' ends tuition reimbursement as a way to lower costs, while 'The Cleveland Plain Dealer' revealed plans to lay off around a … Read the whole story
by Wayne Friedman
"The Victoria's Secret Fashion Show," now an early annual December event, pulled in a big Nielsen 3.5 rating/10 share, while "Rudolph the Red Nosed … Read the whole story
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by Steve McClellan
Publicis Groupe and IBM have expanded their 10-year old e-commerce partnership to serve the growing demand for global e-commerce services by big multinational clients. … Read the whole story
by Laurie Sullivan
Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on. Read the whole story