by Wayne Friedman
Making what it calls its largest transaction in the company's history, Discovery Communications has made two significant European deals: acquiring SBD Nordic and forming … Read the whole story
by Steve McClellan
Publicis has confirmed that it has purchased UK-based digital shop Outside Line, a specialist in social media and experiential marketing. Publicis said Outside Line … Read the whole story
by Steve McClellan
Online dating service eHarmony has shifted its media planning and buying assignment to Huntington Beach, CA-based Ocean Media, the agency has confirmed. The incumbent … Read the whole story
by Wayne Friedman
When it comes to prime-time non-sports programming so far this season, ABC leads in the TV currency that matters most to advertisers -- good … Read the whole story
by Mark Walsh
Facebook's release of updated iOS and Android apps on the same day this week only highlighted the social network's focus on mobile as the … Read the whole story
by Karl Greenberg
International sports federations receive more than $2 billion per year in sponsorship, according to the monthly Sponsorship Today, which analyzed more than 400 deals … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
From Oklahoma City to 9/11, from Katrina to Kosovo, certain marketers pushed themselves into public view. Perhaps these companies, and the people within them, … Read the whole story
COMMENTARY
by
Recently, my funny, prolific, and prescient MediaPost colleague Bob Garfield, the author of the award-winning book "The Chaos Scenario," publicly declined to do a … Read the whole story
COMMENTARY
by Joe Mandese
It's hard to imagine that there is as horrible a narrative as the one that took place in the Sandy Hook Elementary School on … Read the whole story