by Steve McClellan
Publicis Groupe's Starcom MediaVest Group wants a New York District Court judge to throw out a discrimination suit filed by Angela Cahill, a former … Read the whole story
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by Steve McClellan
Fewer companies are budgeting for shopper marketing than previously, according to a new survey. Increasingly, ad shops are building the practice into their offering Read the whole story
by Fern Siegel
RLTV, the cable network targeting 50+ viewers, has teamed with Next Avenue, a PBS site focused on the same demographic, in a content-sharing arrangement. Read the whole story
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by Erik Sass
Hearst Corp. has attracted 800,000 subscribers for the digital versions of its magazines, according to Hearst President David Carey. He is confident the company … Read the whole story
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by Joe Mandese
Richard ("Dick") Weinstein, a long-time advertising and media executive who led the Media Rating Council during a crucial period for the industry watchdog, died … Read the whole story
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by David Goetzl
It's a global campaign, but a new ATP Tour campaign could have limited appeal in the U.S. The TV spot attempts to drive traffic … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Let's create a scenario in which you have to make a new year's resolution to surrender all your media devices but one for the … Read the whole story