by Steve McClellan
DDB Worldwide has hired agency veteran Chris Tussing to oversee the shop's Reebok business. The client selected DDB as its global agency of record … Read the whole story
by Erik Sass
The axe is swinging again at Time Inc., where an internal memorandum from CEO Laura Lang warned employees that the company will be laying … Read the whole story
by Steve McClellan
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibility and benefits of brand-specific ratings. While members want such ratings, the association … Read the whole story
by Erik Sass
This year's Super Bowl XLVII will be a little more international in flavor, thanks to Sirius XM, which announced plans to broadcast live coverage … Read the whole story
by David Goetzl
Longtime Miami Dolphins fan Jeff Zucker continues to emphasize sports programming as he looks to bolster CNN ratings. The network will develop programming under … Read the whole story
by David Goetzl
Potentially giving ESPN more exposure to Hispanic audiences, the company has reached a deal with Univision to air home Mexican national team games in … Read the whole story
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by David Goetzl
Nielsen data shows the telecom sector saw the highest growth in global ad spending for the first nine months of 2012 at over 6.5%, … Read the whole story
by Gavin O'Malley
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Whether using magazines as the central vehicle for a campaign or as a means of extending a campaign based around other media, it's helpful … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Probably one of the biggest media deals in recent years has been the proposed purchase of Arbitron by Nielsen. For those of us in … Read the whole story