by Fern Siegel
Walgreens has tapped OMD to be its media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity … Read the whole story
by Erik Sass
Universal Pictures is promoting "Despicable Me 2," scheduled for release on July 3, with an elaborate aerial advertising campaign in partnership with Van Wagner … Read the whole story
by Fern Siegel
Kids cable network The Hub has optioned the rights to a new series, "KISS Hello Kitty," based on the highly successful KISS x Hello … Read the whole story
by Wayne Friedman
What is the biggest baseball brand? Look for the pinstripes among players in New York's Bronx. The New York Yankees generated nearly $500 million … Read the whole story
by Wayne Friedman
In another sign that Fox's big "American Idol" isn't what it was: ABC's "Grey's Anatomy" beat out the singing competition show with the best … Read the whole story
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by David Goetzl
Werner Co., which annually gets prime exposure as players and coaches climb its ladders to cut down March Madness nets, will continue to back … Read the whole story
by Karl Greenberg
Bernie Glaser, VP marketing at Montvale, N.J.-based MBUSA, says the automaker is partnering with filmmaker and social maven Casey Neistat to get things going. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
You can't please everybody, nor should you try. But you can't ignore everybody, either. You do not exist without them. And is there any … Read the whole story