Madison Avenue's media market shares continue to restructure. While television still represents the majority of media bought by major agency holding companies, "digital" now … Read the whole story
Omnicom Group reported roughly flat net income for the first quarter of 2013 at $205 million on a 2.8% revenue increase to almost $3.4 … Read the whole story
CEO of McCann Worldgroup confirmed a series of top-level executive shifts, including the promotion of Chris Macdonald to president, McCann New York. Hank Summy, … Read the whole story
Looking to push its rating agenda that includes time-shifting viewing, TVB, the TV station advertising trade group, now says Nielsen's live plus same day … Read the whole story
Binge-viewing continues to climb among those who are watching TV on their own time schedules through time-shifting devices and video-on-demand services. Some 62% of … Read the whole story
Magazine publishers that use the MAZ digital publishing platform are gaining access to more detailed usage data for their apps, including time spent per … Read the whole story
A Telemundo online series touted as a branded entertainment vehicle will again feature General Motors backing Chevy via integrations. The Chevys will find their … Read the whole story
More than ever, marketers are embracing digital channels for brand building and shifting consumer perception. Advertisers project brand ad spending to grow more quickly … Read the whole story
Earlier on the day that someone exploded a couple of bombs in Boston, killing the innocent and maiming scores more, the New York Times … Read the whole story