by Wayne Friedman
MTV says younger U.S. millennials are a bit more pessimistic than older millennials. New millennials ages 14 to 17 are a bit more worried … Read the whole story
by Steve McClellan
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand's first global campaign effort, has won the Cannes Lions Grand Prix award in … Read the whole story
by Steve McClellan
Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media duties. Those duties, which were shifted without a formal review, had previously been … Read the whole story
by Erik Sass
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the eyes of U.S. consumers. The goal of brand … Read the whole story
by Fern Siegel
Select artists that appear on TV late-night show "Jimmy Kimmel Live" will get to perform an extended set in front of the show's fans, … Read the whole story
by Wayne Friedman
One of the biggest shows on broadcast television finished its spring edition pretty close to where it scored a year ago. NBC's "The Voice," … Read the whole story
by Steve McClellan
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, digital, for the company's West Coast operations. The … Read the whole story
COMMENTARY
by Francie Gordon
The senior age group is now, for the first time, the largest in terms of percent of population in the U.S. And this age … Read the whole story