by Wayne Friedman
Jumping on the current TV antenna bandwagon, and seemingly in response to Time Warner Cable's free-antenna giveaway in the wake of its nearly month-long … Read the whole story
by David Goetzl
As Time Warner Cable and CBS continue their negotiating deadlock, Starcom MediaVest researcher Sam Armando has discovered how widespread the blackouts are individually in … Read the whole story
by Erik Sass
Out-of-home advertising revenues increased 5% from around $2.1 billion in the second quarter of 2012 to just under $2.2 billion in the second quarter … Read the whole story
by Wayne Friedman
Global on-demand TV revenues from existing and older systems, like traditional pay-per-view services, have been moving at a slow place recently. But long-term, on-demand … Read the whole story
by Wendy Davis
A group of TV broadcasters that are suing online video company FilmOn X say in new court papers they are entitled to an order … Read the whole story
by Steve McClellan
Chocolate marketer Hershey has consolidated its global media agency account with Interpublic Group's UM, the company confirmed Monday. The decision came after a review … Read the whole story
by David Goetzl
Former News Corp. international executive Matthew Anderson has been tapped as chief marketing officer at Roku, which offers a device able to deliver digital … Read the whole story
by Steve McClellan
The media agency veteran will help manage a handful of specialist shops seen as an alternative to the big holding company model. Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
We've all seen this movie before: Small agency has seasonal lag in revenues and guts staff. Morale nosedives. The agency balance sheet is not … Read the whole story