• by Wayne Friedman , August 26, 2013

Global on-demand TV revenues from existing and older systems, like traditional pay-per-view services, have been moving at a slow place recently. But long-term looks to make better gains.

On-demand TV -- excluding revenues from sports, adult and subscription video-on-demand services (SVOD) packages -- only had a 2.3% share of total pay TV revenues in 2012 -- just $4.2 billion worldwide.

But Dublin, Ire.-based Research and Markets says these on-demand services are expected to climb 44% in five years, to reach $6 billion. On-demand TV area will then have a 2.9% share of the total pay TV market, which will reach $203 billion by 2018.

Digital cable on-demand TV revenues will continue their rapid growth, rising nearly threefold to $2.7 billion in 2018 from $1 billion in 2012.

IPTV on-demand TV revenues will also see a sharp spike -- nearly double over the same period to $1 billion by 2018. Satellite on-demand TV revenues will rise, but at a much slower place -- 22% -- over the same period to reach nearly $1.8 billion. Much of the growth of the digital terrestrial TV on-demand revenues will be focused on Western Europe -- especially in Italy.

The survey researched on-demand TV revenues for 97 countries from 2012 to 2018.