On the eve of Advertising Week, "advanced" TV advertising technology developer BlackArrow is unveiling a new advisory board comprised of advertising and TV industry … Read the whole story

Lesbian, gay, bisexual and transgender people around the world are avid consumers of all kinds of media, but niche Web sites and blogs targeting … Read the whole story

In another bid to beef up its market intelligence, A&E Networks has announced a deal to license TV audience measurement data from Rentrak. The … Read the whole story

Radio broadcasters are making moves in the digital space, with a new digital marketing partnership from Radio One and a rebranding of Katz Media … Read the whole story

Word-of-mouth marketing -- as well as TV advertising -- continues to score improving and high marks. Some 84% of global consumers say recommendations from … Read the whole story

With the TV season's start still a week away, Fox got some big news from its scary new drama "Sleepy Hollow." Posting a strong … Read the whole story

According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% of consumers worldwide say they trust word-of-mouth recommendations from their trusted friends and … Read the whole story

The TV loyalty app company Viggle posted improving revenue for its current fiscal year -- and a growing base of advertisers. For its year … Read the whole story

In one of those strange circumstances of television scheduling, Fox tonight will premiere the best new sitcom of the season -- and one that … Read the whole story