by Wayne Friedman
The Weather Channel is getting a brand and on-air makeover -- including a new constant on-screen local information feature. The longtime cable network will … Read the whole story
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by Wayne Friedman
TV viewers continue to want more from the TV set-top-box devices -- but the price can be high. "Home media gateway" boxes -- high-end … Read the whole story
by Erik Sass
In one of the more improbable co-branding partnerships in recent memory, USA Today promoted Lady Gaga's forthcoming album, ARTPOP, by allowing the odd, ubiquitous … Read the whole story
by Laurie Sullivan
Integrating media seems too complicated, internal marketing teams are not set up to support multiple channels, and data isn't centralized. These are some of … Read the whole story
by Wayne Friedman
Just a couple of months after hiring its first chief marketing officer, Roku, the streaming Internet-to-TV device company, has launched its first video commercial … Read the whole story
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by Erik Sass
Tribune Co.'s total revenues fell in the third quarter of the year, due to declines in both newspaper publishing and broadcasting advertising, the company … Read the whole story
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by The Editor
A memorial celebrating the life of Erwin Ephron will be held at 5:30 p.m. on Dec. 5 at Simulmedia's offices at 670 Broadway, New … Read the whole story
by Laurie Sullivan
Publicis Groupe's Starcom has struck a deal with Yahoo to develop a method to support video content and targeting using the publisher's first-party data. … Read the whole story
by Sarah Mahoney
As powerful as digital publishing exec Jeff Rohrs believes content marketing and social media can be, he kept noticing something odd: Lots of great … Read the whole story
COMMENTARY
by Ed Martin
The best thing about "The Crazy Ones" is that it has turned into a television series unlike any other, just like certain other of … Read the whole story