Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story

Nielsen and comScore have officially announced the signing of an agreement for comScore to acquire the LinkMeter technology Arbitron developed as part of its … Read the whole story

For all the debate surrounding the role cookies play -- for better or worse -- in consumer audience targeting, the next big battle won't … Read the whole story

Debra OConnell is the new president of ABC National Television Ad Sales, succeeding John Watkins, who recently announced his retirement after a long tenure … Read the whole story

The Super Bowl keeps pulling in more affluent TV viewers -- more than double its share versus 2004. Last year's Super Bowl game between … Read the whole story

Streaming television service FilmOn X suffered another setback in court this week, when an appellate panel said it won't rule on the company's request … Read the whole story

The Publicis CEO, commenting from Davos, where he's attending the World Economic Forum, said the country's green light is expected shortly after the Chinese … Read the whole story

Young consumers are making life harder than ever for the auto industry. If they even buy a car -- which is becoming rarer -- … Read the whole story

AudienceScience, a digital ad technology company that works directly with brands, on Monday announced the appointment of Natalie Mazer as vice president of strategy … Read the whole story

The PGA Tour has signed an exclusive multiyear agreement with digital sports video agency SendtoNews, giving the latter the right to distribute video content … Read the whole story

Hemisphere, a media company targeting U.S. Hispanic audiences, has entered into deals to acquire three Spanish-language cable TV networks serving the U.S. as well … Read the whole story