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Grammy Ads Hit Record High Of Almost $1M Apiece

  • Billboard, Sunday, January 26, 2014 10:51 AM
Ads for Sunday's Grammys telecast sold for a record high of almost $1 million for a 30-second spot. (OK, that sounds low compared to the $4 million average for a Super Bowl spot -- but still, not exactly chicken feed.) "CBS sold 90% of the ad inventory during its upfront marketplace over the summer to advertisers for an average of $800,000 to $850,000, according to five executives familiar with this year’s buying market," writes Andrew Hampp.

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