Ads for Sunday's Grammys telecast sold for a record high of almost $1 million for a 30-second spot. (OK, that sounds low compared to the $4 million average for a Super Bowl spot -- but still, not
exactly chicken feed.) "CBS sold 90% of the ad inventory during its upfront marketplace over the summer to advertisers for an average of $800,000 to $850,000, according to five executives familiar
with this year’s buying market," writes Andrew Hampp.
Read the whole story at Billboard »