The US Golf Association has named Gupta Media its paid media agency of record following a competitive pitch process that began earlier this year. Carmichael Lynch was the group’s previous media agency.   

Gupta Media will help drive ticket sales for events including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club.  

The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.  

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.” 

Pictured above: Merion Golf Club in Ardmore, PA, which the USGA recently  designated as one of its U.S. Open Anchor Sites.