by Wayne Friedman
Deepening its effort to sell across all media platforms -- and coming just before the big upfront TV selling season is to commence -- … Read the whole story
by Steve McClellan
The new ROI analytics firm will be run by John Lowell, the former Starcom analytics czar. The new company will target non-profits seeking less … Read the whole story
by Mark Walsh
Consolidation continues in the social TV space as Viggle on Wednesday announced acquiring Dijit Media, which makes the NextGuide app for creating personalized TV … Read the whole story
by Wayne Friedman
TV Guide Magazine and CBS Interactive properties will be promoting each other's products. Selected TV Guide Magazine content will be featured in a new … Read the whole story
by Steve McClellan
In the wake of sharp growth the agency has created four new national roles including Media Activation Head, which is being filled by Adam … Read the whole story
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by Wayne Friedman
Looking to boost its new cloud-based service for TV providers, TiVo has bought video discovery/search company Digitalsmiths for $135 million. The acquisition will aid … Read the whole story
by Mark Walsh
Mobile advertising made up the majority of Facebook's ad sales in the fourth quarter of 2013, propelling overall revenue growth of 63% in the … Read the whole story
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by Erik Sass
Meredith Corp.'s revenues were basically flat in the first quarter of the year, with the national magazine publishing division holding steady, local TV up … Read the whole story
COMMENTARY
by
This year, I am encouraged that a new mini-trend might be on the horizon. Yup, we might have finally reached so low that the … Read the whole story
by Erik Sass
The Super Bowl is coming up, and WestwoodOne is joining forces with Horizon Media to connect with fans ahead of the big game. The … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The mass market does not use technology for what it can do. It's used for what they can do with it and this is … Read the whole story