Describing it as a "game-changer," Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply … Read the whole story

Brick-and-mortar shoppers who don't want to be being physically tracked via their smartphones are getting a new way to opt out. Think tank Future … Read the whole story

The Better Business Bureau said Friday that a Web site operated by book publisher Harper Collins, the Ruby Redfort site, did not comply with … Read the whole story

A new campaign from Saatchi & Saatchi for Evolve, created by Jon and Rebecca Bond, focuses on gun safety without taking a side on … Read the whole story

In the last 10 years, the available hours of sports programming have increased by 232%, according to Nielsen. When it comes to actual viewing, … Read the whole story

Scripps Networks Interactive posted 7% higher advertising revenue for its fourth quarter 2013. Scripps Networks Interactive -- which owns Food Network, HGTV, Cooking Channel, … Read the whole story

Trulia, an online marketplace for home buyers, renters and real estate professionals, is planning its first national marketing campaign after hiring Kira Wampler as … Read the whole story

Over the last few years, marketers have been paying more attention to the growing population of acculturated Hispanics in the U.S., including younger adults … Read the whole story

Meredith Corporation has begun serving up coupons in its Must-Have Recipes app courtesy of a new partnership with mobile rewards network Kiip. App users … Read the whole story

Despite rampant competition, investments in social and mobile distribution helped Salon Media Group finish 2013 on a high note. Ad revenue hit $1.8 million … Read the whole story

Every year the Academy Awards try without success to be something extra special, which suggests to me that the executives, producers and other talent … Read the whole story