by Steve McClellan
It's the latest in a series of new business wins for Spark. The ConAgra incumbent was WPP's MediaCom, which had the business for over … Read the whole story
by Steve McClellan
It's still in the red, profit-wise, although EBITDA for the year was up by a third. The company's media operations delivered double-digit organic growth … Read the whole story
by Wayne Friedman
CBS longtime senior executive Nina Tassler has expanded her programming role, covering a broader range of dayparts for the company as part of a … Read the whole story
by Erik Sass
Katz Radio Group is launching a new Health Care Strategies Group serving the healthcare category to avail itself of the boom in health-care advertising. … Read the whole story
by Mark Walsh
Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story
by Erik Sass
Sports Illustrated is planning to launch a streaming sports network in association with most of the big professional sports leagues and college conferences. The … Read the whole story
by Wayne Friedman
Millennials' video consumption offers some complicated news for traditional TV networks and program providers. Some 72% of those born between the early 1980s and … Read the whole story
by Gavin O'Malley
Facebook spent $19 million to buy a messaging app with 450 million active mobile users -- and a steep growth curve among young consumers … Read the whole story
by Wendy Davis
Facebook's $20 million sponsored stories settlement is drawing opposition from a coalition of advocacy groups, pediatricians and other watchdogs, who say the settlement won't … Read the whole story
by Wayne Friedman
Investors liked DirecTV's fourth-quarter financial results, which grew strongly for its U.S. and Latin American markets. Revenue in the fourth quarter climbed 7% to … Read the whole story
COMMENTARY
by Joe Abruzzo
Advertisers are demanding greater accountability. They are looking for data points that help to reduce risk and maximize the sales return on their marketing … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A story this week in an ad trade said there's evidence that Twitter's audience of people who tweet while they watch TV isn't growing … Read the whole story
COMMENTARY
by Joe Marchese
I belong to a gym, and for the most part, I love it. But you know what annoys me? In spite of the fact … Read the whole story