It's the latest in a series of new business wins for Spark. The ConAgra incumbent was WPP's MediaCom, which had the business for over … Read the whole story
It's still in the red, profit-wise, although EBITDA for the year was up by a third. The company's media operations delivered double-digit organic growth … Read the whole story
CBS longtime senior executive Nina Tassler has expanded her programming role, covering a broader range of dayparts for the company as part of a … Read the whole story
Katz Radio Group is launching a new Health Care Strategies Group serving the healthcare category to avail itself of the boom in health-care advertising. … Read the whole story
Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story
Sports Illustrated is planning to launch a streaming sports network in association with most of the big professional sports leagues and college conferences. The … Read the whole story
Millennials' video consumption offers some complicated news for traditional TV networks and program providers. Some 72% of those born between the early 1980s and … Read the whole story
Facebook spent $19 million to buy a messaging app with 450 million active mobile users -- and a steep growth curve among young consumers … Read the whole story
Facebook's $20 million sponsored stories settlement is drawing opposition from a coalition of advocacy groups, pediatricians and other watchdogs, who say the settlement won't … Read the whole story
Investors liked DirecTV's fourth-quarter financial results, which grew strongly for its U.S. and Latin American markets. Revenue in the fourth quarter climbed 7% to … Read the whole story
Advertisers are demanding greater accountability. They are looking for data points that help to reduce risk and maximize the sales return on their marketing … Read the whole story
A story this week in an ad trade said there's evidence that Twitter's audience of people who tweet while they watch TV isn't growing … Read the whole story
I belong to a gym, and for the most part, I love it. But you know what annoys me? In spite of the fact … Read the whole story