by Joe Mandese
Driven by a surge in demand for most electronic media, especially the digital kind, the confidence of advertisers and agency media buyers to increase … Read the whole story
by Steve McClellan
The WPP shop previously managed Volvo's media work outside the U.S. and will now handle the account globally. The latest award follows by two … Read the whole story
by Gavin O'Malley
Appealing to a younger demographic, MSNBC has recruited social-leaning news start-up Vocativ to produce some edgier, more provocative fare. The Vocativ-produced stories will cover … Read the whole story
by Joe Mandese
NBC News, which was an early adopter of "native" formats -- ads that are disguised to look like editorial content -- online, is bringing … Read the whole story
by Laurie Sullivan
Accenture, along with telecom technology service provider KPN, has developed a proof of concept using Google Glass and Accenture Video Solution. The companies are … Read the whole story
by Mark Walsh
Facebook CEO Mark Zuckerberg has outlined the Internet.org blueprint: bring online billions more in the next decade by working with wireless operators and other … Read the whole story
by Joe Mandese
Lowe Campbell Ewald is breaking new creative for the Milk Processor Education Program (MilkPEP) that transforms everyday activities like running, jumping and playing into … Read the whole story
by Wayne Friedman
For its entire 16-day run of the Winter Olympics in Sochi, NBC put up some strong numbers when it came to its competition -- … Read the whole story
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by Joe Mandese
One of the biggest players in the so-called "marketing cloud" is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform … Read the whole story
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by Tyler Loechner
Google on Monday announced it has struck a deal with the Local Media Consortium, which consists of over 800 daily newspapers and 200 local … Read the whole story
by Erik Sass
Just over half of the U.S. newspaper audience still reads their local newspaper in print only -- with no overlapping digital consumption -- according … Read the whole story
by Mark Walsh
People in the U.S., U.K and Italy have taken the mobile-first zeitgeist to heart. Average time spent per person in those countries was far … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Peter Sealey, I owe you an apology. Surely you remember him. He's the Bay Area consultant and former Hollywood executive who back in the … Read the whole story
by Wayne Friedman
Will there be more money for Oscar winners after the big ABC "Academy Awards Show"? It's estimated they will earn almost 20% more in … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
NBCU paid $775 million for the rights to broadcast the Sochi Olympics, and an estimated $250 more to produce the coverage. That translated into … Read the whole story
by Joe Mandese
The GE connection continues at Nielsen, which just announced a management shuffling, naming GE's Jamere Jackson CFO, succeeding Brian West, who moves to COO … Read the whole story
COMMENTARY
by Brian Dolan
Executing audience extension involves two key tool sets: gathering audience data using DMP (data management platform) tools; and campaign execution using DSP (demand side … Read the whole story
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by Gavin O'Malley
Rovi has agreed to buy Veveo for about $62 million, the companies announced late Monday. Per the deal, Rovi will add Veveo's content personalization … Read the whole story
by Wayne Friedman
Streaming problems have pushed Netflix to make what many are saying is an unprecedented deal to access a faster, "direct" connection with Comcast broadband … Read the whole story