by Wayne Friedman
Looking to gain greater influence over traditional TV media buyers, Videology, the digital advertising network that has been moving into TV's addressable ad space … Read the whole story
COMMENTARY
by Gary Holmes
By almost every measure, NBC had a successful Winter Olympics. Its average prime-time viewership -- 21.4 million people -- was less than for the … Read the whole story
by Wayne Friedman
ABC's "The Oscars" witnessed higher ratings for the third year in a row. It's up 7% in adults and scored on the social media … Read the whole story
COMMENTARY
by Folke Lemaitre
Sooner than later, brands will have no choice but to shift their approach to accommodate the ways of the millennials. There are nearly 79 … Read the whole story
by Erik Sass
DirecTV and Van Wagner Airship Group are taking digital out-of-home advertising to new heights with the world's largest LED sign on a blimp. The … Read the whole story
by Erik Sass
InPowered, which helps advertisers turn trusted third-party content about their products or services into native ads, is opening up its platform and making many … Read the whole story
by Joe Mandese
Nielsen Monday restructured its marketing and communications management team, announcing four key appointments, including a Chief Content Officer role. In making the announcement, Nielsen … Read the whole story
by Wayne Friedman
Pepsi, Samsung and Google were among the big Oscar winners when it came to generating high digital interest from their Oscar TV commercials. Pepsi … Read the whole story
by Wendy Davis
Aereo's streaming video system is "a textbook case of copyright infringement," a coalition of TV broadcasters told the 10th Circuit Court of Appeals on … Read the whole story
by Larissa Faw
Ellen's selfie taken with a Samsung phone went viral, topping 900 Twitter mentions per minute during the staging of the shot, according to analytics … Read the whole story