Les Moonves, president/chief executive officer of CBS Corp., says his network anticipates having "the largest CPM [cost per thousand viewers] growth among the networks … Read the whole story

Google has begun pushing four key strategies to support DoubleClick Search aimed at helping retail stores work more closely with the specific brands they … Read the whole story

MarijuanaDoctors.com said it was airing ads on all sorts of TV outlets. That turned out not to be true. But the group did post … Read the whole story

Social-media buzz is slowly having an influence over TV viewers' program choices -- but less from specific social TV media apps. More people watch … Read the whole story

In a somewhat surprising move, Disney-ABC Television president and Disney Media Networks co-chair Anne Sweeney will be leaving the company in January 2015. Sweeney, … Read the whole story

The digital shops had been aligned since last August, when Publicis Groupe acquired Engauge and aligned it with ZenithOptimedia's Moxie. Moxie is the surviving … Read the whole story

Apple's online push behind the iPhone 5C has gone from Tumblr to The New York Times home page. A display ad dominating the upper … Read the whole story

The newest advertising medium is about to overtake the oldest, at least in Britain, where mobile advertising spending will surpass newspaper ad spending this … Read the whole story

Where is "Resurrection" going? Only ABC can tell us, and it won't if it knows what's good for it. "Resurrection" isn't nearly as moody … Read the whole story