by Joe Mandese
In an advertising marketplace disparity that likely has not been seen since Arbitron and Nielsen competed as currencies for local TV advertising buys decades … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Steve Smith, MediaPost's very own Mobile Insider columnist and resident college professor, recently wrote about a Nashville digital agency that put up a large … Read the whole story
by Wayne Friedman
Viacom says it has signed a first-of-its-kind TV network deal with Tumblr, the microblogging platform and social networking Web site, in offering up co-branded … Read the whole story
COMMENTARY
by Howard Chou
CEOs and their brands are making bold statements and dropping bombshells around social and political issues regularly. Has this phenomenon always been this rampant, … Read the whole story
by Mark Walsh
In-image ads -- units overlaid on relevant editorial images on Web sites -- are not the most widespread type of native advertising. But given … Read the whole story
by Erik Sass
More and more magazines are jumping into the native advertising pool. The list now includes active and adventure lifestyle title "Outside," which launched a … Read the whole story
by Mark Walsh
Yahoo is launching a gaming distribution portal called the Yahoo Games Network. To that end, the company has already lined up partnerships with developers, … Read the whole story
by Wendy Davis
Disney's Marvelkids.com continues to run afoul of regulations governing children's privacy, the advocacy group Center for Digital Democracy says in a new Federal Trade … Read the whole story
by Steve McClellan
The real-time interactive digital signage firm impressed the judges and won the popular vote at the 4A's Los Angeles conference as well, although questions … Read the whole story
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by Mark Walsh
Google made a splash this week announcing Android Wear, a version of its mobile operating system geared specifically for wearable technology, starting with smartwatches … Read the whole story
by Wayne Friedman
Over-the-air digital TV network Bounce TV, the African-American viewer-targeted channel, has made some senior advertising executive changes. Bounce now reaches over 70% of U.S. … Read the whole story
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by Val Brickates Kennedy
International Data Group, or IDG, announced Thursday that its founder and chairman, Patrick McGovern, has died at the age of 76. A pioneer in … Read the whole story