Most consumers believe that total privacy is a thing of the past and about half are willing to give up some personal information in … Read the whole story

More major Nielsen TV markets will see their respective sample sizes grow over the next two years. Overall, sample sizes for fifteen of Nielsen's … Read the whole story

Apple confirmed Wednesday that it will purchase Beats Electronics for $3 billion, of which $400 million will vest over time. As part of the … Read the whole story

At the Publicis Groupe annual meeting Wednesday CEO Maurice Levy told shareholders that what started out as a "merger of equals" became anything but. … Read the whole story

A majority of "cord-cutters" are clearly happier -- largely due to less expensive TV alternatives versus traditional pay TV providers. A new study from … Read the whole story

Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak to match TV viewing data with voter viewing information through Targeted's "Audience Exchange," … Read the whole story

Google has begun to build 100 prototype self-driving cars that it plans to begin testing this year in an effort to reengineer transportation. Marketing … Read the whole story

Around 100 newspapers across the U.S. will participate in The Washington Post's new partner program, which makes WaPo's digital content available for free to … Read the whole story

Google has resolved a dispute with a group of adult Web users who accused the company of violating their privacy by scanning Gmail messages, … Read the whole story