by Tyler Loechner
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will see Adap.tv's demand-side platform (DSP) integrated into FreeWheel's "FourFronts" private marketplace. The deal … Read the whole story
by Wayne Friedman
Two tough seasons at Fox have pushed it to make one major move: Kevin Reilly, chairman of Fox Entertainment, is departing the network after … Read the whole story
by Steve McClellan
Speculation has intensified about a possible sale of the company as rumors abound about a "mystery buyer" of IPG stock. Interpublic Group stock continued … Read the whole story
by Tyler Loechner
Mobile ad network InMobi on Thursday announced it has launched a programmatic exchange for mobile advertising, dubbed the InMobi Exchange. InMobi has tapped Rubicon … Read the whole story
by Wayne Friedman
Integrated cross-media campaigns may be good for the future -- but recent results suggest they still have a long way to go. Nielsen says … Read the whole story
by Wayne Friedman
The value of TV is declining in some areas. For example, the "perceived value" of free, ad-supported Web sites that air TV shows is … Read the whole story
by Steve Smith
Samsung is moving aggressively into the personal health monitoring space, launching an open hardware and software architecture platform, a reference wristband design and a … Read the whole story
by Laurie Sullivan
Publishers Clearing House will release a mobile-ad optimization service on the Liquid Wireless platform that supports tasks similar to multivariate testing technology. Using first-party … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
When I read that Time Inc. planned to put ads on the covers of Time and Sports Illustrated, I was expecting some of that … Read the whole story
by Steve McClellan
Michael Sussman has been promoted to president of BAV Worldwide, Y&R -- a new position at the WPP shop, the agency said Thursday. The … Read the whole story
by Erik Sass
More marketers are focusing on the U.S. Hispanic market, while Hispanic audiences are increasingly embracing digital media. Media companies are launching new advertising products … Read the whole story
by Erik Sass
Conde Nast is circulating a wide-ranging set of rules, policies and guidelines governing native ads. The document, drawn up by described by Conde Nast … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketers continue to spend more and more on programmatic advertising, but no channel is growing as rapidly as mobile. Marketers spent 109% more to … Read the whole story