A real-time streaming architecture is being developed as the next step for multi-agent systems, allowing autonomous AI agents to act as personal shoppers on … Read the whole story

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half a century of comparable studies -- … Read the whole story

The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing … Read the whole story

Amid a swirl of new "end-to-end" AI agency launches, I sat down with the CEO of one of them -- The Brief's Tammy Nam … Read the whole story

AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ecosystem for these … Read the whole story

AT&T on Thursday sued the self-regulatory group National Advertising Division over its demand that the carrier pull the television commercial Ain't Our First Rodeo. Read the whole story

Snapchat has announced its first Lens designed to scan the surface of the moon as part of an Xbox gaming launch. Read the whole story

Legacy media companies want smaller, more aggressive business units - and at the same time, more control. Can this work? Read the whole story

As expected, tech scion David Ellison is taking a hands-on approach to managing and shaping the new company formed from the merger of Skydance … Read the whole story

A growing number of Americans are rethinking their streaming habits as subscription costs rise and household budgets tighten, according to new data from CivicScience. … Read the whole story

The outage prevented advertisers from accessing the Microsoft Advertising console, but its ad serving was not affected. Read the whole story

NBCU says the increase in business was primarily driven by Peacock. Ad dollars for the year-ago Q3 period for the Olympics totaled $1.4 billion. Read the whole story

Amid big gains in consumer spending and cloud computing, company says layoffs helped "remove layers." Read the whole story

Snap Inc spent $57.7 million on ad expenditures in 2024, according to its annual report for that year. Read the whole story

Republicans are less trusting than Democrats, and older people are more trusting than young Americans. Read the whole story

Three areas of growth include Tubi, rising ad inventory pricing on Fox News Channel and NFL programming. Read the whole story

Roku says streaming hours on its platforms have climbed 4.5 billion year-over-year to 36.5 billion during the third quarter. Read the whole story