As part of a broader push to include mobile users in its TV and digital video ratings estimates, Nielsen this month will begin recruiting … Read the whole story
The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this … Read the whole story
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, … Read the whole story
Enthusiast publisher Source Interlink Media is closing its wholesale distribution arm, resulting in thousands of layoffs. On the publishing side, Source Interlink Media announced … Read the whole story
Lewis Katz, co-owner of the company that publishes 'The Philadelphia Inquirer' and 'Philadelphia Daily News,' was killed along with six other passengers and crew … Read the whole story
- COMMENTARY
What you are reading is sponsored content, because this is an advertising-supported publication. If you were to put a little yellow label above this … Read the whole story
Some 28% of recorded TV shows are never watched, with around 33% of younger TV consumers -- those 16 to 34 years old -- … Read the whole story
- COMMENTARY
There are now several indications, including last week's release of the Conference Board Consumer Confidence Index (May 2014), that the U.S. economy is moving … Read the whole story
Timed to coincide with the client's 75th anniversary, a new campaign developed by the agency will break on June 2 that revolves around the … Read the whole story
The institutional investor appears to be capitalizing on a downturn in the stock that started May 13th after MDC confirmed that CEO Miles Nadal … Read the whole story
Hotwire will launch a nationwide branding campaign earmarked at $40 million for the year. Spots begin airing Monday on more than 30 cable networks. … Read the whole story
App marketing costs rose in April after a two-month decline as mobile app developers paid up to acquire new users. A surge of spending … Read the whole story
On the heels of a major reorganization, Foursquare is losing its chief operating officer -- and sixth employee -- Evan Cohen, and veteran business … Read the whole story
