by Wayne Friedman
Although the growth rate of digital video advertising has risen faster than the traditional TV ad market, TV will continue to outpace digital video … Read the whole story
COMMENTARY
by Joe Mandese
The RTB 500 is a composite index much like Wall Street's S&P 500, but it represents the supply and demand of advertising impressions being … Read the whole story
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by Mark Walsh
Online advertising in the first quarter of 2014 continued to grow at a steady clip from last year. U.S. Internet ad spending increased 19% … Read the whole story
COMMENTARY
by
Are you ready for some futbol? (Or, as they say in Brazil, futebol?) Or, mere minutes ahead of the 2014 World Cup kickoff, are … Read the whole story
by Steve McClellan
A new video and a contest are part of the coalition's effort to get the industry to embrace viewability standards for digital advertising. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A link-baiting story from The New York Times' T magazine promised "15 Crazy Facts About BuzzFeed That Will Totally Blow Your Mind." But after … Read the whole story
by Erik Sass
While print advertising is still under pressure, the total audience for American magazines continues to grow -- print readership as well as digital. When … Read the whole story
COMMENTARY
by David Simon
Advertisers are still lukewarm on much of digital advertising, preferring to spend the big bucks outside of digital as they look for real results … Read the whole story
by Tyler Loechner
Xaxis, WPP's largest trading desk, on Thursday announced the launch of a new data management platform (DMP), dubbed Turbine. The company invested $25 million … Read the whole story
by Wayne Friedman
Margaret Loesch is leaving her post as president/chief executive officer of The Hub network, the Discovery Communications-Hasbro kids TV network. The Hub has been … Read the whole story
by Erik Sass
Just over one in 10 Internet users (11%) have paid for access to news online in the last year, per Reuters Institute. The figure … Read the whole story
by Gavin O'Malley
With the World Cup officially underway, marketers are looking for ways to join in on the excitement and connect with keyed up soccer fans. … Read the whole story