COMMENTARYCANNES, FRANCE --Yahoo CEO Marissa Mayer used her presentation to ad industry executives here this morning to essentially make a big product pitch for … Read the whole story
- COMMENTARY
It's a song I've been singing for decades: the cult of originality trumping the advertiser's need to sell things to actual consumers who are … Read the whole story
COMMENTARYCANNES, FRANCE -- Hey, don't take my word for it. It was told to me by an expert on what we know -- and … Read the whole story
- COMMENTARY
If Day 1 was all about being bold, Day 2 was a roller coaster ride of bravery. Each session was very different. They tapped … Read the whole story
Global advertising revenues are still on pace to pull in their best results in four years -- thanks to generally stronger economic growth, Winter … Read the whole story
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It's hard to believe now, but there once was a time - back in the 1970s - when the best TV shows appeared on … Read the whole story
CANNES, FRANCE -- That's what Chief Business Officer Nikesh Arora told attendees at the Lions Festival here could be one of the big innovations … Read the whole story
Big magazine publishers are now video producers -- and the traditional TV world is beginning to take notice. Twentieth Century Fox Television and Conde … Read the whole story
CANNES, FRANCE -- What do you do after creating the first love story about a computer operating system? If you're writer/director Spike Jonze, maybe … Read the whole story
Starcom MediaVest Group and Twitter this morning released findings from what they're calling a "Social TV Lab" researching the impact Twitter is having on … Read the whole story
Among the winning campaigns were "Mind Your Meds," developed for Partnership at Drugfree.org's Medicine Abuse Project and "Cancertweets," an initiative created for the League … Read the whole story
COMMENTARYCANNES, FRANCE -- In one of the more eclectic discussions here this week, Silicon Valley technologists and venture capitalist Ben Horowitz and celebrity rapper … Read the whole story
Clear Channel Media and Entertainment has unveiled the latest version of its free digital music service, iHeartRadio 5.0, for Android and iOS, with enhanced … Read the whole story
WebMD on Monday launched an updated iPhone app that includes a new feature that collects data from a range of devices -- from fitness … Read the whole story
Some 66% of creative professionals believe their role will change in the next three years, compared with 44% in the next 12 months, per … Read the whole story
Mondelez International, the CPG brand behind Oreo, Triscuits and other snack foods, is taking a programmatic approach to video advertising via a partnership with … Read the whole story
COMMENTARYCANNES, FRANCE -- What happens when you put an actress whose defining role was playing a journalist in front of a roomful of journalists? … Read the whole story
Rovio Entertainment and Hasbro are partnering for "Angry Birds Transformers," a mobile game that will also spawn a consumer goods and product line on … Read the whole story
