CANNES, FRANCE -- Global packaged goods marketer Unilever is midway through a mission to transform its marketing -- shifting from "marketing to people" to … Read the whole story
COMMENTARYCANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off the Lions Festival this morning with some high-concept experiential performance art: moody music, … Read the whole story
A week after the Fox Television Stations group signed a long-term deal with Rentrak to provide audience ratings for all of its local markets, … Read the whole story
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I'm so proud. The kid not only got into Starbucks, in the most competitive college market ever, but he's a tall blond who recently … Read the whole story
Out-of-home advertising is getting more precise metrics courtesy of the Traffic Audit Bureau, which unveiled an array of new products promising more detailed information … Read the whole story
The digital advertising industry continues to shift hiring practices to trying before buying through consulting and freelance work. Attrition continues to rise as digital … Read the whole story
COMMENTARYThere is something incredibly alluring about attending the Festival of Creativity at Cannes. And it is not the sparkling beaches, the gently swaying trees … Read the whole story
As part of a broader shift away from ephemeral exchanges, Snapchat debuted "Stories" late last year -- a feature that lets users save and … Read the whole story
Amazon on Wednesday unveiled its long-rumored smartphone, providing consumers with another device tailored to buying digital and physical goods from the online retail giant. … Read the whole story
Clear Channel announced the launch of the Audience Delivery Optimizer, or AuDiO, an ad optimization tool intended to enable local, state and national campaigns … Read the whole story
Although nearly all advertising and marketing executives say the best work comes when clients trust their agencies, collaborate, and maintain long-standing relationships, these attitudes … Read the whole story
CAA grabbed a second Grand Prix Award for its Chipotle campaign, "The Scarecrow." Forsman & Bodenfors Gottenburg won a Grand Prix for a Volvo … Read the whole story
Starcom will handle Asics' global communications strategy, media planning and buying, as well as data and analytics. In addition, Starcom will work with Asics … Read the whole story
The UK shop picked up its second Grand Prix for its Harvey Nichols holiday campaign "I'm Sorry I Spent It On Myself." The Press … Read the whole story
Virginia's highest state court has agreed to decide whether a small-business owner is entitled to know the identities of people who criticized the company … Read the whole story
SpotXchange, a digital video ad marketplace, on Wednesday announced a partnership with DoubleVerify to help combat ad fraud and boost the overall quality of … Read the whole story
Layer, one of the oldest and original innovators in the AR space, has been acquired by Blippar, which uses AR technology to activate magazine … Read the whole story
