by Joe Mandese
Thanks to some quadrennial effects -- especially the World Cup and the Winter Olympic Games -- the rate of global advertising growth will more … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Former Vermont Governor Howard Dean, who famously used the Internet to rally support for his 2004 presidential campaign, warned today that the Federal Communications … Read the whole story
by Wayne Friedman
Business-to-business media and information companies posted modest gains in revenue in the first quarter of 2014. Most of the gains came from soaring double-digit … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
We've reached another milestone in revolutionizing the measurement of digital ads. On June 30, the Media Rating Council's (MRC) gating period for transacting on … Read the whole story
by Gavin O'Malley
Twitter has found its first global media chief in Katie Jacobs Stanton, formerly vice president of international market development at the micro-blogging giant. Strengthening … Read the whole story
COMMENTARY
by Joe Mandese
For a sport that seems as simple as soccer does, the biggest impediment to getting me to be a hardcore soccer fan is that … Read the whole story
by Larissa Faw
Havas PR is launching Havas Worldwide Climate Practice to provide strategic consulting, communications advice and campaign mobilization to clients on climate change issues. Pete … Read the whole story
by Wayne Friedman
Looking to blur more editorial content into its TV marketing efforts, USA Network is ramping up a campaign for its new drama "Satisfaction." The … Read the whole story
by Aaron Baar
"The longer you wait, the more likely the empowered consumer is going to take that out to the social [world]," Jeremy Epstein, VP of … Read the whole story
by Karl Greenberg
"That was a qualifier," Rob Robinson, Nissan social media manager, tells "Marketing Daily," "finding someone really influential on YouTube. [T.J. Smith] is about self-styled … Read the whole story
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by Laurie Sullivan
Google's ongoing efforts to diversify its businesses that could generate a more consistent annual cash flow might do the company more harm than good … Read the whole story
by Erik Sass
The Las Vegas Convention and Visitors Authority is wooing top-level executives and corporate event planners in charge of selecting venues for meetings and conferences … Read the whole story
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by Erik Sass
The Media Daily News story "Guardian Revenues Up 24% on Digital Growth" of July 8, 2014 stated The Guardian Media Group was the property … Read the whole story