by Gavin O'Malley, Steve Smith
Yahoo is making one of its most forceful moves into mobile by acquiring well-established app analytics firm Flurry. The purchase puts Yahoo into the … Read the whole story
by Steve McClellan
A three-year-old lawsuit between WPP, Kantar and affiliated firms and TRA has concluded, as the U.S. District Court in Manhattan tossed most of TRA's … Read the whole story
by Erik Sass
The outdoor advertising business is undergoing yet another round of consolidation, with the announcement by CBS Outdoor Americas, recently spun off by CBS Corp. … Read the whole story
by Wendy Davis
Several days after the Supreme Court ruled that Aereo infringed copyright by streaming television shows on the Internet, the rival company FilmOn announced that … Read the whole story
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by Gavin O'Malley
By at least one measure, YouTube, Google+, LinkedIn, and Reddit are all dramatically declining in value. New research suggests that each site saw its … Read the whole story
by Joe Mandese
At a time when financial engineering is becoming nearly as important as the software kind to ad technology companies, Centro is bringing an ad … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcasting, is now Turner's new CRO. With some big shoes left by departing … Read the whole story
by Wayne Friedman
Digital marketing continues to grow for TV marketers when it comes to tune-in promotion for TV shows. One major benefit is that digital tune-in … Read the whole story
by Wayne Friedman
Fox had a difficult 2013-2014 season, but logged a major portion of its upfront revenues attached to C7 metrics. However, media agency estimates are … Read the whole story
by Tyler Loechner
Intent Media, an ad server for travel companies, on Monday announced it has closed a $22.7 million round of funding led by Insight Venture … Read the whole story
by Tyler Loechner
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. … Read the whole story
by Karl Greenberg
People who drive a Porsche Boxster in Chicago listen to different radio content than do people who drive a Boxster in Los Angeles. That's … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The digital rights organization Electronic Frontier Foundation today unveiled a beta version of Privacy Badger -- a tool aimed at helping people avoid online … Read the whole story