by Joe Mandese
In what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, agencies … Read the whole story
by Wendy Davis
The TransAtlantic Consumer Dialogue argues that Facebook's new initiative marks a departure from its prior statements eschewing broad online behavioral advertising. They want regulators … Read the whole story
by Tyler Loechner
A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is where … Read the whole story
by Mark Walsh
Twitter on Tuesday reported second-quarter results that easily topped Wall Street expectations. The social-media service saw revenue surge 124% to $312 million. Advertising revenue … Read the whole story
by Erik Sass
It's a brave new world where printed posters can become interactive digital speakers, thanks to Crystal Light, country music singer Miranda Lambert and a … Read the whole story
by Wayne Friedman
Nielsen took in healthy second-quarter revenues, largely due to its acquisitions, including Arbitron. Revenues climbed 15% to $1.59 billion. Nielsen says gains in audience … Read the whole story
by Erik Sass
Continuing declines in The New York Times Co. legacy print advertising revenue are canceling out promising, but still modest, growth from an array of … Read the whole story
by Wayne Friedman
Through 10 months of the TV syndication season, top game, court and talk shows have generally improved their overall viewership results versus the same … Read the whole story
by Mark Walsh
Worldwide smartphone shipments were up 23.1% in the second quarter compared to a year ago, fueled by demand for low-cost devices in emerging markets. … Read the whole story
COMMENTARY
by Gary Holmes
It's hard to overestimate the role that TV plays in contemporary American life. Its effects are so pervasive and fundamental that we no longer … Read the whole story
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by Gavin O'Malley
As part of Facebook's broader messaging strategy, its Instagram unit is slowly rolling out a Snapchat-like service named Bolt. Launched on Tuesday in New … Read the whole story
by Gavin O'Malley
Moving ahead with its siloed app strategy, Facebook is reminding users that they will soon need a separate app to message friends from their … Read the whole story
by Fern Siegel
When the Ad Council honors FedEx Chair/CEO Frederick W. Smith at its annual Public Service Award dinner, Stephen Colbert will emcee. Smith is the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
In response to a recent IAB Europe report -- which found that 25% of European marketers have never heard of programmatic advertising -- the … Read the whole story