by Wayne Friedman
Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: people are … Read the whole story
by Wendy Davis
Mobile shopping apps often fail to inform consumers about how their personal data will be used, according to a new Federal Trade Commission report. … Read the whole story
by Laurie Sullivan
Google's actions led to the arrest of an alleged child pornographer after the Mountain View, Calif. company tipped off officials about explicit images in … Read the whole story
by Erik Sass
After several years of slower growth, growth in global digital out-of-home advertising revenues should accelerate in 2014, according to PQ Media, which tracks and … Read the whole story
by Tyler Loechner
Verve Mobile, a mobile ad network, is adopting newer ad technologies. The company on Monday announced the launch of a "programmatic direct" trading platform … Read the whole story
by Sarah Mahoney
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the "golden geese" of back-to-school spending, … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The agency world is changing faster than ever before, but TV is not dying, mobile advertising won't change everything, and Twitter is not the … Read the whole story
by Larissa Faw
The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad … Read the whole story
by Wayne Friedman
Now separate from its newspaper businesses, The Tribune Company will start its new life at Tribune Media Company as of Monday. The company will … Read the whole story
by Erik Sass
This weekend, just a few weeks after New York State legalized marijuana for medical use on July 7, "The New York Times" carried its … Read the whole story
by Laurie Sullivan
Microsoft has overhauled the user interface for the Bing Ads paid-search platform and will begin rolling out the new version this week to a … Read the whole story
by Mark Walsh
Payment service Square on Monday confirmed its acquisition of food delivery startup Caviar, a deal reportedly valued at $90 million. Caviar provides a way … Read the whole story
by Larissa Faw
The Singapore-based creative agency counts Unilever, Google, Coca-Cola and IKEA among its clients. This deal underscores Publicis' focus on Asian markets. Top clients have … Read the whole story