Social Media Ups TV Awareness

Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: People are increasingly aware of TV shows because of social media.

In 2013, Nielsen says 25% of people were “aware of more programs” because of social media -- versus 18% in 2012. Also, 15% of those surveyed claim they “enjoy television more.” The number was 11% in 2012.

Perhaps more important for those traditional TV advertisers is that as a result of social media, 11% said they watched more live TV in 2013, versus 8% in 2012. There were also more social media TV connections: 12% of those surveyed say in 2013 said they “record more programs” versus 10% in 2012.

When asked about what connected devices those surveyed are using while watching TV, nearly 49% said smartphones and 66% said tablets, when it comes to general surfing for Web activities.  

Shopping is a significant activity for tablet owners while watching TV, at 44%. Activities such as getting information on actors and shows and emailing/texting friends each earned a high 29% share on smartphones.



Other data from Nielsen’s first-quarter 2014 Cross Platform Report shows that the average adult age 18 and over now watches five hours and 10 minutes of live TV and 34 minutes of time-shifted TV per day.







1 comment about "Social Media Ups TV Awareness".
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  1. Nicholas Schiavone from Nicholas P. Schiavone, LLC, August 10, 2014 at 8:55 p.m.

    Having thought about this for almost a week, I think that news commentary like this is evidence of what's wrong when one company produces all the data and currency measures. (The industry only has itself to blame for this suboptimal situation.)
    Without a second source, Wayne should be talking only to himself.
    Just sayin'.
    Onwards and upwards.

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