National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst. Pivotal Research … Read the whole story

In the name of more authentic connections, Facebook is prohibiting the promotion of brand Pages and social plug-ins with what it considers to be … Read the whole story

Turner Broadcasting and Warner Bros.' Media Camp initiative for young entrepreneurs is a three-month accelerator program, where company executives become mentors and Time Warner … Read the whole story

Viewability matters when it comes to digital advertising -- if ads are more likely to be seen, they are more likely to be effective … Read the whole story

Jordan Koene, eBay's former global head of SEO and content development, has joined Searchmetrics as the company's Evangelist to help marketers better understand and … Read the whole story

Engineers at Two Tap have developed an automated universal shopping cart that works with any product or application online, similar to Facebook's and Twitter's … Read the whole story

A spokesperson tells "Marketing Daily" that the brand campaign brings "the values of determination, confidence, bravery and joy to the world of sport. 'Faster' … Read the whole story

A Web site for tween girls operated by Cartoon Doll Emporium violated children's privacy rules by allowing ad networks and other third parties to … Read the whole story

Using a cell phone is generally frowned upon in movie theaters, but as part of its overall marketing program to showcase its new G3 … Read the whole story

Epicurious, Conde Nast's digital platform for all things food, has partnered with Swirl Networks, which operates in-store mobile beacons powered by Bluetooth Smart and … Read the whole story

E.W. Scripps posted higher revenues -- mostly due to TV stations -- but an overall net loss in its second-quarter reporting period. Revenues grew … Read the whole story

"Outlander" is full of life right from the beginning, even if it is in no rush to tell its story or startle its viewers. … Read the whole story