by Steve McClellan
In its latest forecast, the WPP media arm projects a 4.5% gain in global spending this year to $534 billon with 5% more growth … Read the whole story
COMMENTARY
by Sergey Denisenko
We cannot go without advertising, so why not make it relevant and enjoyable for visitors? Native advertising is a real opportunity for the media … Read the whole story
by Larissa Faw
The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Coming from a magazine background and working with scores of reporters who move from one job to another (or out of the media altogether), … Read the whole story
by Wayne Friedman
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience. Advertising viewing as it relates to long-form content -- 20 … Read the whole story
COMMENTARY
by Evan Simeone, Op-Ed Contributor
Though it was released nearly 80 years ago, Charlie Chaplin's "Modern Times" remains the quintessential film about technology and its relationship to control. The … Read the whole story
by Gavin O'Malley
Continuing its acquisition tear, Sprinklr has agreed to buy social marketing veteran TBG Digital. The social media management firm said the addition of TBG … Read the whole story
by Wayne Friedman
Local TV markets can vary greatly when it comes to their share of live TV watching versus time-shifted and other video on-demand viewing. When … Read the whole story
by Mark Walsh
Yahoo has unveiled an overhauled e-commerce offering for small businesses. With the rollout of Yahoo Stores, the Web giant boasts that merchants can have … Read the whole story
by Laurie Sullivan
Spotify has added a buy button to its service, making it possible for its 40 million music fans to buy direct from musicians using … Read the whole story
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by Wayne Friedman
New 21st Century Fox business unit Fox Television Group has made some major senior executive changes. Joe Earley has been named to chief operating … Read the whole story
by Erik Sass
"Bon Appetit" is lending its epicurean editorial expertise to a new reality TV competition on Bravo, "Best New Restaurant," that is set to debut … Read the whole story
by Laurie Sullivan
Ask.com, owned by IAC/InteractiveCorp, said Thursday it had acquired Ask.fm, a question-and-answer social network, signaling another move to integrate search and social. The social … Read the whole story
by Tyler Loechner
Two former Visual IQ executives -- Trevor Testwuide (regional VP of sales) and Alison Lohse (VP of channel sales) -- have teamed to launch … Read the whole story
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by Gavin O'Malley
Twitter is clearly embarrassed by the harassing messages directed toward Zelda Williams following her father’s suicide -- so much so that the company plans … Read the whole story
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by Gavin O'Malley
Windows Phone users should now have access to Fourquare’s Swarm app, which basically does what we’ve always associated with Foursquare. “The app combines Foursquare's … Read the whole story