Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutions and set-top box TV researcher FourthWall Media announced a deal on Monday … Read the whole story
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a video publishing company, to offer what the companies believe is a better understanding … Read the whole story
A coalition of television broadcasters is asking a judge to prohibit Aereo from operating its streaming video service anywhere in the country. The broadcasters … Read the whole story
MiTu, a digital video production company and network targeting Hispanic millennials, has entered into a multiyear collaboration with Televisa, a Mexican media company based … Read the whole story
Tumblr is partnering with Ditto Labs to help the photo-analytics start-up track brand logos that show up in user posts. Tumblr is positioning the … Read the whole story
Nancy Mullahy, CEO of IMS, is on the cutting edge of today's media transformation as agencies grapple with understanding the ever-expanding consumer choices of … Read the whole story
AppNexus, a programmatic ad platform, on Monday received a $60 million investment from a Boston-based public equity and asset management firm. The investment values … Read the whole story
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data … Read the whole story
Shopping in categories like jewelry and watches and apparel helped boost online retail spending 14% in July from a year ago, according to a … Read the whole story
Forty-eight percent of marketers queried reported that they face challenges in personalizing each customer interaction, and 42% of marketers reported they face challenges with … Read the whole story
NBC is putting a lot of marketing resources -- and money -- behind "The Blacklist" for next season. The big-rated drama was a key … Read the whole story
Shift, a marketing software company with a focus on social, on Monday announced the appointment of Andrea Wolinetz as VP of agency partnerships, a … Read the whole story