by Joe Mandese
The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street … Read the whole story
COMMENTARY
by Ed Martin
The always agreeable and effortlessly charming Seth Meyers certainly isn't afraid to bite the hand that feeds him. Those of us who attended NBC's … Read the whole story
by Laurie Sullivan
The United States National Security Agency (NSA) has built an information-sharing database that allows intelligence community analysts from across the U.S. government to access … Read the whole story
COMMENTARY
by Gary Holmes
Nerds seem to having their cultural moment. "The Big Bang Theory," a show about four nerds and the women who love them, is the … Read the whole story
by Laurie Sullivan
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. It puts new technology including programmatic measurement, talent … Read the whole story
COMMENTARY
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What retailers need are technologies that help them transform a retail store experience into something as convenient and seamless for the consumer as a … Read the whole story
by Mark Walsh
Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking … Read the whole story
by Tyler Loechner
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato's most recent Global Mobile RTB Insights report. … Read the whole story
by Sarah Mahoney
L'Oreal Paris used the night to carve out new digital territory for itself, partnering with the StyleHaul network for the launch of their Destination … Read the whole story
by Joe Mandese
Madison Avenue ad spending market tracker Standard Media Index is staffing up as part of an overall expansion, naming Scott Grunther head of its … Read the whole story
by Tanya Gazdik
The integrated campaign marks the start of a relationship with Lorne Michael's media and entertainment company, Broadway Video Entertainment and its Saturday Night Live … Read the whole story
by Erik Sass
Clear Channel Media and Entertainment and ubiquitous entertainment personality Mario Lopez announced that they are renewing and expanding their long-term partnership, with a number … Read the whole story
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by P.J. Bednarski
Netflix filed a petition to the FCC demanding that it deny the proposed merger between Comcast and Time Warner. The 256-page document claims that it would … Read the whole story
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by Tyler Loechner
The Information has posted an article, citing "three people familiar with the plans," that Facebook "has been pouring resources into Atlas in advance of … Read the whole story
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by Sarah Mahoney
Following Minnesota, California is now the second state in the U.S. to require that smartphones come with a built-in "kill switch." The measure requires … Read the whole story