by Laurie Sullivan
Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools … Read the whole story
by Mark Walsh
Many publishers are still experimenting with different combinations of labels, fonts, borders and shading to signify native ads mixed in with editorial headlines and … Read the whole story
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by Gavin O'Malley
There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to … Read the whole story
COMMENTARY
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Labor Day around the Mad Blog office offers some much-needed downtime to sit back, sip lemonade, and reflect on how the Internet has eaten … Read the whole story
by Wendy Davis
Streaming video company FilmOn is appealing an order holding the company in contempt and directing it to pay around $150,000 in sanctions and legal … Read the whole story
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by Tyler Loechner
Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support "programmatic TV" media-buying. "The technology enables us … Read the whole story
by Sarah Mahoney
A new analysis from the Hartman Group reveals some surprising -- and counterintuitive -- insights about the categories where consumers are indifferent to name … Read the whole story
by Mark Walsh
In the latest tweak to its ad system, Facebook is extending its ad format for promoting events to mobile screens, along with adding other … Read the whole story
by Laurie Sullivan
One of the co-inventors of the original Apple Macintosh, Marc LeBrun, has joined the video ad company Vungle to lead its engineering team, which … Read the whole story
by Erik Sass
Meredith Corp. is partnering with Net2TV to launch a new streaming on-demand TV show, based on the Better Homes and Gardens brand. The new … Read the whole story
by Mark Walsh
The outlook for the smartphone market is a bit better than it appeared earlier this year. That's according to the latest forecast from research … Read the whole story
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by Gavin O'Malley
Sure shake up the mobile payments business -- and finally make it maintain – Apple’s next iPhone will reportedly include its own payment platform. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I would like to think mobile platforms give the struggling magazine industry another at bat with digital. But a decade and a half into … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Last week, more than four dozen mayors, including Michael Nutter of Comcast's home base, Philadelphia, said they supported Comcast's proposed $45 billion merger with … Read the whole story