by Joe Mandese
Citing greater accuracy and transparency as well as competition in the local TV audience measurement marketplace, Walt Disney Co.'s ABC Owned Television Stations Group … Read the whole story
by Wayne Friedman
With its new massive DVR machine, TiVo touts that there is more to the new TV marketplace than just streaming video. TiVo's new "Mega" … Read the whole story
by Steve McClellan
Brown was most recently EVP and managing director at Interpublic's UM, where he led the New York office. He succeeds Bob Habeck, who has … Read the whole story
by Mark Walsh
Facebook on Monday said it has hit 1 billion video views per day as the social network ramps up efforts to rival YouTube as … Read the whole story
by Karlene Lukovitz
An accompanying sweepstakes will launch on Oct. 6, offering a chance to win prizes from some of the profiled businesses, including Maxwell House products, … Read the whole story
by Wayne Friedman
Overall media time continues to grow -- not just among younger 18-34, but for other older consumer segments as well. Nielsen says that for … Read the whole story
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by Mark Walsh
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was … Read the whole story
by Gavin O'Malley
With the relaunch, Microsoft is promising a simpler buying experience for advertisers across platforms, including personal computers, mobile browsers and native mobile apps. MSN … Read the whole story
COMMENTARY
by Gary Holmes
For about a week this summer, my Facebook news feed was consumed by posts on just two subjects: people pouring ice water on their … Read the whole story
by Erik Sass
The country's largest digital place-based network in malls is getting even larger, with Adspace's announcement that it is adding nine new venues to its … Read the whole story
by Laurie Sullivan
Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and … Read the whole story
by Aaron Baar
"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they … Read the whole story