A slow-moving U.S. advertising market only inched up 0.7% in the second quarter of this year -- partly due to media spending going into … Read the whole story
The Interactive Advertising Bureau's new anti-fraud principles, issued this morning, contain a surprise: They appear to take aim at adware and other "illegitimate" platforms … Read the whole story
While Retail companies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders … Read the whole story
Thirty seconds no longer provides advertisers with sufficient time to achieve their objectives. There are several key factors that are making longer-length commercials necessary. … Read the whole story
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story
Summertime for TV networks can still be rough for broadcast TV networks -- even with new fresh programming. But now some cable networks are … Read the whole story
Although proponents of over-the-top TV -- OTT platforms and services -- are seeing strong growth, there are some near-term impediments. Behaviorally, many media consumers … Read the whole story
Horizon Media and Mercury Media have signed separate deals that will integrate the i.Predictus platform into their respective proprietary data management systems. Horizon says … Read the whole story
Clear Channel Communications hearted its radio brand repositioning so much that it is rebranding the entire company around it, renaming itself iHeartMedia. The brand … Read the whole story
Amazon's Twitch landed on Google Chromecast to make watching content on television much easier, but it's not the only company to announce a similar … Read the whole story
Most African-American and Hispanic news consumers don't trust the media to provide accurate portrayals of their communities in news reporting, per a new study. … Read the whole story
Demand for information from Google and YouTube from United States authorities rose 19% during the first six months in 2014, and 150% since the … Read the whole story
Programmatic video ad platform Videology on Tuesday announced that it anticipates its 2014 revenues to approach $300 million, up from $135.5 million in 2012. … Read the whole story