A slow-moving U.S. advertising market only inched up 0.7% in the second quarter of this year -- partly due to media spending going into … Read the whole story

While Retail companies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders … Read the whole story

In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story

With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story

Summertime for TV networks can still be rough for broadcast TV networks -- even with new fresh programming. But now some cable networks are … Read the whole story

Although proponents of over-the-top TV -- OTT platforms and services -- are seeing strong growth, there are some near-term impediments. Behaviorally, many media consumers … Read the whole story

Horizon Media and Mercury Media have signed separate deals that will integrate the i.Predictus platform into their respective proprietary data management systems. Horizon says … Read the whole story

Clear Channel Communications hearted its radio brand repositioning so much that it is rebranding the entire company around it, renaming itself iHeartMedia. The brand … Read the whole story

Amazon's Twitch landed on Google Chromecast to make watching content on television much easier, but it's not the only company to announce a similar … Read the whole story

Demand for information from Google and YouTube from United States authorities rose 19% during the first six months in 2014, and 150% since the … Read the whole story