by Joe Mandese
In a potential blow to its credibility, Simmons has lost Media Rating Council accreditation for its National Consumer Study, including the National Hispanic Consumer … Read the whole story
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by Mark Walsh
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will … Read the whole story
by Gavin O'Malley
More changes are coming to Facebook's News Feed algorithm. When deciding which posts to show to which users, the social giant will now give … Read the whole story
by Wayne Friedman
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per … Read the whole story
by Erik Sass
Earlier this week, Athlon Media, publisher of newspaper-distributed magazines including "American Profile," "Relish" and "Spry Living," announced the acquisition of "Parade," one of the … Read the whole story
by Laurie Sullivan
Phoenix Marketing plans to release research that proves advertising messages must move and inform consumers with one simple message prior to a purchase. The … Read the whole story
by Wayne Friedman
TVGN, the CBS Corp. and Lionsgate jointly owned cable network, will get a new network name -- POP -- furthering its transition from the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I find it fascinating that fans of the NFL who scream for blood and loudly cheer career-ending hits on Sunday are surprised when players … Read the whole story
by Erik Sass
Global transportation advertising company Titan has won a new, 10-year contract with Sound Transit, which serves the central Puget Sound area with buses, light … Read the whole story
COMMENTARY
by Joe Marchese
There is a limited amount of human attention in the world. Every day the same amount of attention is created (number of people multiplied … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Soup, and Visa. A-B started the ball rolling: "We are disappointed and increasingly … Read the whole story