Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index via Audience on Demand (AOD), the company's trading desk. The Quality Index will … Read the whole story
Omnicom media shop PHD Worldwide has named Will Wiseman to the newly created role of president, Strategic Communications, PHD USA. For the Omnicom shop … Read the whole story
Vibrant Media, a native ad network, on Thursday announced its official entrance to the programmatic space by taking its private ad exchange out of … Read the whole story
Big and small media stocks were not immune from steeply declining stock markets indices that fell anywhere from 1.5% to nearly 2% on Thursday. … Read the whole story
Restaurant chain O'Charley's has selected U.S. International Media for traditional and digital media planning and buying duties after a formal review, the company has … Read the whole story
Looking to expand beyond its narrow kids TV base, Discovery Communications' Hub Network will now become Discovery Family Channel. The 5-year-old Hub -- a … Read the whole story
No, it's not the cover of "Time" magazine, but the front of the issue of "Bloomberg" magazine hitting newsstands tomorrow. The cover story about … Read the whole story
- COMMENTARY
I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their … Read the whole story
Wearable devices may take time to catch on as makers work out the glitches, but that hasn't stopped Google from pushing the apps it … Read the whole story
Geeks of a certain age will always fondly remember the print edition of "Macworld" -- at one time the definitive guide to all things … Read the whole story
Hispanic digital video network MiTu is joining forces with Maker Studios to create video content targeting Hispanic millennials. Under the terms of the deal … Read the whole story
Growing broadcasting-base, African American-centric network Bounce TV says it has doubled the number of upfront advertisers for the new TV season. The network says … Read the whole story
HootSuite may have to change its name to LootSuite. The social media marketing firm on Thursday announced closing a $60 million venture round, bringing … Read the whole story
COMMENTARYIn 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates … Read the whole story
