by Tyler Loechner
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index via Audience on Demand (AOD), the company's trading desk. The Quality Index will … Read the whole story
by Steve McClellan
Omnicom media shop PHD Worldwide has named Will Wiseman to the newly created role of president, Strategic Communications, PHD USA. For the Omnicom shop … Read the whole story
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by Tyler Loechner
Vibrant Media, a native ad network, on Thursday announced its official entrance to the programmatic space by taking its private ad exchange out of … Read the whole story
by Wayne Friedman
Big and small media stocks were not immune from steeply declining stock markets indices that fell anywhere from 1.5% to nearly 2% on Thursday. … Read the whole story
by Steve McClellan
Restaurant chain O'Charley's has selected U.S. International Media for traditional and digital media planning and buying duties after a formal review, the company has … Read the whole story
by Wayne Friedman
Looking to expand beyond its narrow kids TV base, Discovery Communications' Hub Network will now become Discovery Family Channel. The 5-year-old Hub -- a … Read the whole story
by Joe Mandese
No, it's not the cover of "Time" magazine, but the front of the issue of "Bloomberg" magazine hitting newsstands tomorrow. The cover story about … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their … Read the whole story
by Laurie Sullivan
Wearable devices may take time to catch on as makers work out the glitches, but that hasn't stopped Google from pushing the apps it … Read the whole story
by Erik Sass
Geeks of a certain age will always fondly remember the print edition of "Macworld" -- at one time the definitive guide to all things … Read the whole story
by Erik Sass
Hispanic digital video network MiTu is joining forces with Maker Studios to create video content targeting Hispanic millennials. Under the terms of the deal … Read the whole story
by Wayne Friedman
Growing broadcasting-base, African American-centric network Bounce TV says it has doubled the number of upfront advertisers for the new TV season. The network says … Read the whole story
by Mark Walsh
HootSuite may have to change its name to LootSuite. The social media marketing firm on Thursday announced closing a $60 million venture round, bringing … Read the whole story
COMMENTARY
by Joe Mandese
In 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates … Read the whole story